Why You Should Interview Brokers Before Hiring
Not all brokers are created equal. The person you choose will guide you through one of the largest financial transactions of your life. Taking time to interview candidates helps you find someone with the right experience, communication style, and market knowledge for your specific situation.
Protect Your Investment
A skilled broker can save you thousands of dollars through better negotiation, proper pricing strategy, and avoiding costly mistakes during the transaction process.
Find the Right Fit
You will work closely with your broker for weeks or months. Making sure your communication styles align and that you feel comfortable is essential for a smooth experience.
Set Clear Expectations
An interview lets you discuss timelines, marketing plans, commission structure, and what you can expect throughout the buying or selling process.
Essential Questions to Ask During the Interview
Come prepared with a list of questions. Here are the most important ones to cover during your broker interview.
Experience and Track Record
- How long have you been licensed and actively selling?
- How many transactions did you close in the past 12 months?
- Do you specialise in a particular area or property type?
- Can you provide references from recent clients?
Local Market Knowledge
- What neighbourhoods do you know best?
- What is happening in the local market right now?
- What are the average days on market in my target area?
- How do you stay informed about local market trends?
Marketing and Strategy
- What is your marketing plan for my property? (sellers)
- How will you help me find properties that match my criteria? (buyers)
- Do you use professional photography, staging, and virtual tours?
- What pricing strategy would you recommend and why?
Communication and Availability
- How do you prefer to communicate (phone, text, email)?
- How quickly do you typically respond to messages?
- Will I be working directly with you or a team member?
- How often will you provide updates on my listing or search?
Commission and Fees
- What is your commission rate, and is it negotiable?
- Are there any additional fees I should be aware of?
- What services are included in your commission?
- What happens if the property does not sell during the listing period?
Contract and Terms
- What is the length of your listing agreement or buyer representation agreement?
- Can I cancel the agreement if I am not satisfied?
- Are there any holdover clauses I should understand?
- What are my obligations under the agreement?
Red Flags to Watch For
During the interview process, be on the lookout for these warning signs that may indicate a broker is not the right fit.
High-Pressure Tactics
A broker who pressures you to sign an agreement immediately without giving you time to think or compare options is not putting your interests first.
Vague or Evasive Answers
If a broker cannot clearly explain their marketing plan, commission structure, or recent track record, they may lack the experience or transparency you need.
Unrealistic Promises
Be cautious of brokers who guarantee a specific sale price or promise your home will sell in an unrealistically short time frame. Honest brokers set realistic expectations.
Poor Communication
If a broker is slow to respond during the interview stage, it is unlikely they will improve once they have your business. Responsiveness matters throughout the process.
Broker Evaluation Checklist
Use this checklist after each interview to compare brokers side by side.
Tips for a Successful Broker Interview
Prepare in Advance
Write down your questions, your priorities, and your timeline before the meeting. This ensures you cover everything important and makes the conversation more productive.
Ask for a CMA
Request a Comparative Market Analysis (CMA) for your property or target area. This shows you how the broker evaluates properties and gives you insight into their analytical skills and market knowledge.
Check References
Always follow up with references. Ask past clients about the broker's responsiveness, negotiation skills, and whether they would hire them again. Online reviews can supplement but should not replace direct references.
Trust Your Instincts
Beyond credentials and track record, pay attention to how you feel during the conversation. You want a broker who listens to your concerns, respects your priorities, and makes you feel confident about the process.
Frequently Asked Questions
How many real estate brokers should I interview before choosing one?
It is generally recommended to interview at least two to three brokers before making a decision. This gives you a basis for comparison on factors like experience, communication style, commission structure, and local market knowledge. Interviewing multiple brokers also helps you feel more confident in your final choice.
What is the difference between a real estate broker and an agent?
In Ontario, a real estate broker has additional education and licensing beyond what a salesperson (commonly called an agent) has. Brokers can operate independently or manage a brokerage, while salespersons must work under a registered brokerage. Both can help you buy or sell a home, but brokers typically have more experience and training.
Should I sign a buyer representation agreement before interviewing brokers?
No, you should interview brokers before signing any buyer representation agreement (BRA). Once you sign a BRA, you are typically committed to working exclusively with that broker for a set period. Take time to interview and compare before making that commitment.
What questions should I ask a broker about their commission?
Ask about the total commission rate, how it is split between the listing and buyer sides, whether the rate is negotiable, and what services are included. In Ontario, the standard total commission is typically around 5%, but this is not fixed by law and can be discussed.
How do I know if a real estate broker is reputable?
Check their registration with the Real Estate Council of Ontario (RECO), read online reviews, ask for references from past clients, and look at their track record of recent sales in your area. A reputable broker will be transparent about their experience and happy to provide references.