Why Your Choice of Agent Matters
A skilled real estate agent can mean the difference between a smooth, profitable transaction and a stressful, costly one. In the competitive Mississauga market, the right agent brings expertise that directly impacts your bottom line.
Better Pricing
Experienced agents use comparative market analyses, neighbourhood trends, and negotiation skills to help sellers price accurately and buyers avoid overpaying. The right agent can save you thousands.
Faster Results
A well-connected agent with a strong marketing plan sells homes faster. For buyers, an agent with strong industry relationships often knows about listings before they hit the public market.
Legal Protection
Real estate transactions involve complex legal documents. A good agent ensures all paperwork is completed correctly, conditions are properly drafted, and your interests are protected throughout the process.
Key Qualities to Evaluate
When interviewing potential agents, assess these critical qualities to find the best fit for your needs.
Local Market Knowledge
- Knows neighbourhood-specific pricing and trends
- Understands school catchment areas and their impact on value
- Aware of upcoming developments and zoning changes
- Can provide accurate comparable sales data
Track Record and Experience
- Number of transactions completed in the past year
- Average list-to-sale price ratio
- Average days on market for their listings
- Years of experience in the industry
Communication Style
- Responds to calls, texts, and emails promptly
- Explains processes clearly without jargon
- Provides regular updates without being asked
- Listens to your needs and adjusts their approach
Professional Credentials
- Registered with RECO (Real Estate Council of Ontario)
- Member of the local real estate board
- Additional designations (e.g., Broker, SRS, ABR)
- Awards and industry recognition
Interview Questions to Ask
Before signing a representation agreement, sit down with your potential agent and ask these important questions.
For Buyers
- How many buyers have you helped in this neighbourhood?
- How will you help me compete in a multiple-offer situation?
- What conditions do you recommend including in an offer?
- How do you stay informed about new listings?
- Can you recommend mortgage brokers, inspectors, and lawyers?
- What is your availability for showings on evenings and weekends?
For Sellers
- What is your marketing plan for my property?
- How did you arrive at your suggested listing price?
- What is your average list-to-sale price ratio?
- How long do your listings typically take to sell?
- Do you offer professional photography and virtual tours?
- How will you handle multiple offers?
Buyer's Agent vs. Seller's Agent
Understanding the difference helps you choose the right type of representation for your situation.
Buyer's Agent
A buyer's agent works exclusively on your behalf to find the right property and negotiate the best price and terms.
- Searches for properties matching your criteria
- Arranges showings and provides market analysis
- Drafts and negotiates offers on your behalf
- Guides you through inspections and closing
Seller's Agent (Listing Agent)
A listing agent represents the homeowner, handling every aspect of marketing and selling the property.
- Determines optimal listing price using market data
- Creates marketing materials and manages showings
- Reviews and negotiates offers from buyers
- Coordinates with lawyers for closing
Red Flags to Watch For
Not every agent is the right fit. Be cautious of these warning signs when evaluating potential realtors.
Unrealistic Promises
Agents who promise an unusually high sale price just to win your listing may leave you with an overpriced home that sits on the market.
Poor Communication
If an agent is slow to respond during the interview phase, expect the same during your transaction when timing is critical.
Pressure Tactics
Agents who pressure you to sign agreements immediately or rush decisions may not have your best interests at heart.
No Marketing Plan
A listing agent without a clear, detailed marketing strategy is unlikely to maximise your home's exposure and final sale price.
Lack of Local Knowledge
An agent unfamiliar with your specific neighbourhood cannot provide accurate pricing or advise on local market conditions.
Negative Reviews
Consistent complaints about dishonesty, unavailability, or unprofessionalism in online reviews are serious warning signs.
The Agent Selection Checklist
Use this checklist to compare agents and make a confident decision.
- Verified RECO registration and good standing
- Recent sales history in your target neighbourhood
- Positive online reviews and client testimonials
- Clear and detailed marketing plan (for sellers)
- Strong negotiation skills and multiple-offer experience
- Professional photography, virtual tours, and online presence
- Transparent commission structure and contract terms
- Network of trusted professionals (lawyers, inspectors, mortgage brokers)
Frequently Asked Questions
What should I look for when picking a real estate agent?
When picking a real estate agent, look for local market expertise, a proven track record of recent sales in your area, strong communication skills, positive client reviews, professional designations, and a clear marketing plan. In Mississauga, it is especially important that your agent understands neighbourhood-specific pricing, school catchments, and development trends.
How many real estate agents should I interview before choosing one?
It is recommended to interview at least two to three agents before making a decision. This allows you to compare their knowledge of your local market, marketing strategies, communication styles, and commission structures. Ask each agent the same questions so you can make a fair comparison.
What is the difference between a buyer's agent and a seller's agent?
A buyer's agent represents the purchaser in a real estate transaction, helping them find properties, negotiate offers, and navigate the closing process. A seller's agent (listing agent) represents the homeowner, handling pricing strategy, marketing, showings, and offer negotiations. In Ontario, an agent can only represent one party in a transaction unless both parties consent to multiple representation.
What are red flags when choosing a real estate agent?
Red flags include agents who pressure you to sign a representation agreement immediately, promise unrealistically high sale prices, have poor online reviews, are difficult to reach or slow to respond, lack local market knowledge, or have no clear marketing plan. Also be cautious of agents who discourage you from getting a home inspection or who rush you through decisions.
Do I have to pay my real estate agent in Ontario?
In Ontario, real estate agent commissions are typically paid by the seller from the proceeds of the sale. However, buyers should discuss compensation arrangements with their agent upfront. Since recent regulatory changes, buyers may need to sign a buyer representation agreement that outlines how their agent will be compensated. Always clarify commission details before entering into an agreement.
How important is local market knowledge when choosing a realtor?
Local market knowledge is one of the most critical factors. An agent who specialises in your target area will know accurate pricing for specific streets and neighbourhoods, upcoming developments that may affect property values, school catchment boundaries, and local bylaws. In a city like Mississauga with over 20 distinct neighbourhoods, this granular knowledge can save buyers and sellers tens of thousands of dollars.